Press
Brand kit · 2 September 2026
Everything below is free to reuse as it stands, without asking. One constraint: do not distort the wordmark or recolour the monogram. Questions, interview requests, missing visuals: contact@rhetra-app.com.
The facts
[to be completed]The name
Rhetra, from ῥήτρα — "the word that becomes law". The Great Rhetra is the law Lycurgus brought back from Delphi, and to which Sparta held for three centuries. The word carries the product's thesis: the rule you set yourself and that decides, as opposed to the ledger that merely records.
Pronounced RAY-tra. Written without an accent, in capitals in the wordmark: RHETRΛ — the final A is a capital lambda, the blazon of the Spartan shield. Never "Rhétra", never a Latin A in the wordmark.
Descriptions
One line
The programme, not just the logbook.
One sentence
Rhetra is a strength-training app for iPhone and Apple Watch that knows what day it is, where you are in your cycle, and what belongs on the bar — and that always says why.
One paragraph
Training logbooks record what you did; they do not tell you what to do. The apps that do programme take the control away from you. Rhetra holds both: the entry speed of a logbook, with a real programming engine on top. Every proposed load arrives with the sentence that explains it, and nothing is written until the user has approved it. The app covers five disciplines — weight training, street workout, CrossFit, Hyrox, running — runs the session on the wrist without a phone, and works entirely offline, with no account: the phone is the source of truth, iCloud only a mirror.
The palette
Marble and ink. Bronze is reserved for records — it is never a decorative accent. Terracotta signals destructive actions only.
Marble
#F2F1ED
Ink
#26282B
Block
#1A1B1D
Bronze
#A85B17
Grey 1
#6C6F72
Terracotta
#B04A3A
The typefaces
The visuals
The first two images are approved reference mockups, not screenshots of the build under test. Beta screenshots will be posted here at launch.